Getting In On The Ground Floor

Iconic by Kaitlyn Wolfe launches a new furniture line.

By Nora Burba Trulsson

Photography by Steph Neiheisel/Gothgloss and Karla Hammond

Kaitlyn Wolfe has covered a lot of ground in her 30 years—an undergrad in biology, an MBA and, in 2019, the launch of her interior design/build firm, Iconic By Kaitlyn Wolfe. Last year, Sources for Design named her a Design Icon in the field of interior design. Recently, she added yet another accomplishment to her resumé—a new furniture line she calls Ground Floor.

With the support of her 27-person team that handles interiors and construction, Wolfe’s new line includes some 20 pieces with items such as consoles, side tables, benches, bathroom vanities, lighting, planters and beds. “We’ve been making custom furniture all along for our projects and clients,” says Wolfe, “but this was a pretty aggressive timeline to get this collection out in a few months.”

This first capsule collection, with prices ranging from $69 for candles in handmade ceramic containers to $6,900 for a bed, is called “Blueprint,” Wolfe explains, and she hopes to drop two or three collections yearly. “This first collection reflects our aesthetic,” she says of the line that features tile, wood and metal details, as well as different colorway choices. “The pieces are heavy and feature a Brutalist influence, with a lot of functionality.” Indeed, most of the pieces do double duty, like the console table that has a globe light to illuminate, say, an entry hall, or the bench that offers storage and  a place to drop keys and cell phones. Many of the pieces have male names, including the Lloyd side table, named for one of Wolfe’s design heroes, Frank Lloyd Wright.

Wolfe unveiled furniture at a November event at the Icehouse in the Warehouse District of downtown Phoenix, with music, food and drinks. “We sold a lot of pieces that night,” Wolfe says. For now, though, the pieces are available online through her website, but Wolfe plans on expanding her 5,000-square-foot Scottsdale studio to include a shopping experience, where customers can see the pieces displayed in the airy setting. “Design professionals are welcome to make appointments to see the pieces,” she explains, “and, presently, we offer local delivery.” Wolfe also is in talks with several Phoenix-area retailers to carry the Ground Floor pieces.

“I’m excited about offering these capsule collections in the future,” Wolfe says. “We can play with different materials and combinations. We’re looking at incorporating concrete in the next collection. What will tie it all together will be simple, functional design and limited quantity.”